课程: Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization
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Target audience
- In my experience as a recruiter, consultant and career coach, to black professional women, I've seen how personal and emotional, the job search process can be for candidates. A job change could mean uprooting your family, learning the nuances of a new industry, or parting ways with a manager, you've grown to love. Job seekers use your recruitment marketing content to assess the risk of a potential career move, so it's essential, that you create content with the right audience in mind. In this lesson, I'll share a simple way to create candidate personas and gain a clear understanding of the type of candidate best suited for your company. According to Glassdoor, a candidate persona is a semi fictional representation of your ideal job candidate. They're very similar to buyer personas, except they help companies define their ideal hire instead of their ideal customer. Candidate personas are most commonly used for a…
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