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Welcome, Daniel Paulino — our new VP of Real Estate at Reputation! Daniel Paulino brings more than 20 years of leadership in marketing and digital innovation to his role as Vice President, Real Estate at Reputation. A visionary executive, Daniel is known for transforming how organizations harness marketing, technology, and data to elevate the customer experience and drive measurable business results—especially in the real estate industry. Prior to joining Reputation, Daniel served as Vice President of Marketing at Bozzuto, one of the nation’s most respected real estate companies, overseeing digital strategy for a portfolio of more than 130,000 multifamily units. During his tenure, he led transformative initiatives, including the launch of the first customer data platform in multifamily, the development of landmark strategic technology partnerships, and substantial improvements to marketing performance and digital customer experience across 400+ communities. A recognized industry thought leader, Daniel brings a unique blend of data-driven strategy, technical fluency, and collaborative execution. He has served on prominent advisory boards and committees including Zillow Rentals, NMHC RETTC, ApartmentSEO, and the AIM Conference, and is a sought-after speaker at premier events such as AIM, Blueprint, GlobeSt. Multifamily, Multifamily Marketing East, OPTECH, the Social Media Summit, and ULI Spring Meeting. At Reputation, Daniel leads our efforts to redefine how real estate companies leverage AI to improve customer experience, enhance reputation, drive occupancy, reduce acquisition costs, and build lasting loyalty.