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The Channel has changed. -Content isn't performing like it used to in this zero-click AI world -Email open rates are under more pressure as brands continually spam their audience -CPCs are increasing, yet consumers aren't engaging with traditional ads like they used to In this attention economy, are you paying attention? Social isn’t just another part of the marketing mix anymore. It’s?the?channel where your brand’s success is determined, and the new center of gravity for your entire business. We are seeing innovative Execs rapidly changing their playbooks and moving their focus to meet their customers where they are. Here are some of the things we are seeing in our business.